An icon of Peruvian cuisine, Acurio owns the renowned restaurant Astrid & Gastón and believes fervently in cooking as a tool for social change. He is widely acknowledged for his efforts in taking his country around the world, opening up a borderless interest in much more than cebiche. Promoter of projects such as Pachacútec, where dozens of young people get training in cooking on the outskirts of Lima, he promotes cultural, social and environmental causes. His ventures include Madam Tusan, La Mar, Los Bachiche, which offers Italian-Peruvian food, Papachos, a hamburger restaurant, and Melate Chocolate, a chocolate shop that highlights Peruvian cocoa, Yakumanka, among others. He is a prolific author of books such as "Peru: Gastronomy", a Peruvian cookbook, which includes 500 traditional home cooking recipes, "Cebiche Power", "Recontra ¡Bravazo!", among others.